Free, Glorious Free

It’s 2 a.m. Saturday morning. You’re drunk, as usual. Then comes a gurgle in your belly. It starts out low and bass-heavy, like far-away thunder, before building into a crescendo of crackling, splooshing, and swirling noise. It’s the onset of the munchies, and a particularly vicious case at that. Luckily you thought ahead, you intrepid substance abuser, you. The freezer is fully stocked: One carton of Chunky Monkey. A half container of Half Baked (hey, someone got into it!). And — the pièce de résistance — two untouched pints of Phish Food. As you plop back onto the couch, with a spoon in one hand and a now-sticky carton in the other, you feel proud knowing that not only does your ice cream of choice taste fucking delicious, it’s also a responsible decision.

Responsible? For reals! That’s the great thing about Ben & Jerry’s Ice Cream: It’s a progressive company that strives to minimize waste, use sustainable food sources, and create fair employment opportunities for all of its workers. And as of today, B&J’s has been doing it their way for 30 years. Sweet — a birthday! You don’t even have to buy a gift; they’ll give you one. Just head out to your nearest Ben & Jerry’s Scoop Shop (find participating locations at www.benjerry.com) and ask for your free ice-cream cone! Again: All day today, one scoop, any flavor, on a cone, for free. How’s that for a progressive company? Too bad you can’t live solely on ice cream. (Well ...)
Tue., April 29, 2008